Terms of Use and Privacy Policy

The Pelo.Hair application is owned and operated by Pelo-BR, a registered trademark of Pelo-BR, a private legal entity registered under the applicable CNPJ/EIN legislation, headquartered in Miami, Florida, USA, acting as the Personal Data Controller under the terms of Brazil's General Data Protection Law (Law No. 13,709/2018 — LGPD). Data Protection Officer (DPO) contact: ecommerce@prohall.com.br

By creating an account on the Pelo.Hair application, the User declares that they have read, understood, and fully accept these Terms of Use and Privacy Policy. Registration on the application constitutes a free, informed, and unambiguous expression of consent under Art. 5, item XII, and Art. 7, item I, of the LGPD. If the User does not agree with any provision of these Terms, they should refrain from using the application.

When registering and using Pelo.Hair, the User provides and authorizes the collection of the following personal data: • Identification data: full name, email address, mobile phone number; • Hair profile data: hair type, porosity, hair characteristics, photos uploaded by the User; • Usage data: analysis history, recommendations received, interactions with the application; • Device data: device model, operating system, unique device identifier, IP address; • Communication data: communication preferences, preferred language, time zone.

The personal data collected will be used for the following specific purposes: • Service delivery: performing AI-powered hair analysis and providing personalized product and care recommendations; • Commercial and marketing communications: sending promotional messages, exclusive offers, product launches, hair care tips, and informational content; • Customer relationship: sending communications about application updates, new features, satisfaction surveys, and user support; • Continuous improvement: enhancing hair analysis algorithms, developing new products and services; • Legal compliance: meeting applicable regulatory and legal requirements.

EXPRESS CONSENT — By registering on the Pelo.Hair application, the User FREELY, INFORMEDLY, UNAMBIGUOUSLY, AND SPECIFICALLY CONSENTS that Pelo-BR, directly or through its authorized business partners, may contact them through the following channels: • Email; • SMS (text messages); • WhatsApp and other messaging applications; • Push notifications; • Other electronic communication means. Communications may include offers and promotions, new product and service launches, educational hair care content, event invitations, satisfaction surveys, and institutional communications.

The processing of the User's personal data is based on the following legal bases provided by the LGPD: • Consent of the data subject (Art. 7, I, LGPD): for sending commercial and marketing communications; • Contract performance (Art. 7, V, LGPD): for the provision of hair analysis services; • Legitimate interest (Art. 7, IX, LGPD): for service-related communications and improvement of user experience; • Compliance with legal or regulatory obligation (Art. 7, II, LGPD): when applicable.

Under Art. 18 of the LGPD, the User has the following rights: • Confirmation of the existence of data processing; • Access to processed personal data; • Correction of incomplete, inaccurate, or outdated data; • Anonymization, blocking, or deletion of unnecessary or excessive data; • Data portability to another service provider; • Deletion of personal data processed based on consent; • Information about entities with which data was shared; • Revocation of consent at any time; • Opposition to processing in case of non-compliance with the LGPD.

The User may revoke consent for receiving communications at any time, free of charge: • Through preference settings in the Pelo.Hair application; • By clicking the "unsubscribe" link in email communications; • By replying "STOP" to any SMS or WhatsApp message; • By contacting the DPO at: ecommerce@prohall.com.br; • By disabling push notifications in device settings. Revocation of consent for marketing communications does not affect the lawfulness of processing carried out previously, nor does it prevent the sending of communications strictly necessary for service delivery.

The User's personal data may be shared with: • Technology service providers: cloud infrastructure providers (Firebase/Google Cloud), AI services (Google Gemini AI), email and messaging platforms; • Pelo-BR group companies: for integrated communication and complementary product offers; • Competent authorities: when required by law, regulation, or court order. All third parties with access to data are subject to contractual obligations of confidentiality and data protection compatible with the LGPD.

The User acknowledges and consents that their personal data may be transferred and stored on servers located in the United States of America and in other countries where technology service providers maintain their infrastructure, in accordance with Art. 33 of the LGPD and with the adoption of adequate safeguards for data protection.

Personal data will be retained for the period necessary to fulfill the purposes described in these Terms, subject to applicable legal deadlines. After account deletion or consent revocation, data will be deleted within 30 (thirty) days, except when there is a legal obligation for retention.

Pelo-BR adopts technical and administrative measures to protect personal data against unauthorized access, accidental or unlawful destruction, loss, alteration, communication, or dissemination, in accordance with Art. 46 of the LGPD. Measures include data encryption in transit and at rest, secure authentication, and restricted access controls.

The Pelo.Hair application is intended for users over 18 (eighteen) years of age. Processing of personal data of children and adolescents will only be carried out with the specific consent of at least one parent or legal guardian, under Art. 14 of the LGPD.

The application uses artificial intelligence for hair analysis and product recommendations. Under Art. 20 of the LGPD, the User has the right to request a review of decisions made solely on the basis of automated processing of personal data that affect their interests.

Pelo-BR reserves the right to modify these Terms at any time. Any substantial changes will be communicated to the User with reasonable advance notice through the application or registered communication channels. Continued use of the application after notification constitutes acceptance of the new Terms.

These Terms are governed by Brazilian legislation, in particular Law No. 13,709/2018 (LGPD), the Consumer Protection Code (Law No. 8,078/1990), and the Internet Civil Framework (Law No. 12,965/2014). For the resolution of any disputes arising from these Terms, the parties elect the forum of the User's domicile.

For questions, requests, or complaints related to the processing of personal data: Email: ecommerce@prohall.com.br Company: Pelo-BR Address: Lencois Paulista, Brazil